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Izindaba

$250 billion we-backlog!Ngabe imboni yezogesi yase-US iyancipha kanjani?

1,ngokwenkampani yocwaningo i-Kearney, i-US electronics (kuhlanganise nezingxenye) i-inventory backlog isifinyelele ku-$250 billion.

Izindaba mayelana ne-electronics supply chain azisafani nakuqala.Esikhathini esidlule, bekunengxoxo evamile “yokushoda kwempahla” kanye “nokuphazamiseka kokuhlinzekwa kwempahla”, kodwa manje sekunengxoxo eyengeziwe “ye-inventory eyeqile” kanye “nokuthi isetshenziswa kanjani i-inventory”.Abakhiqizi bezinto zikagesi nabaphakeli bezingxenye babesanda kuphuma “ekusweleni okukhulu” base bephinde babhekana nobunzima ngemuva kokuthenga ngenxa yokwethuka.NgokukaKearney, inkampani yocwaningo, i-US electronics inventory backlog, okuhlanganisa nezingxenye, isifinyelele ku-$250 billion.

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Eqinisweni, ukuntengantenga kwaqala ngesikhathi sodlame lwe-COVID-19, lapho izingxenye zilethwa okungaphezu kwamandla okulawula.Ngesikhathi esifanayo, izici zangaphandle ezingalindelekile zibe nomthelela omkhulu ezinqumweni zokuthenga zabathengi.Isibonelo, isidingo sokuxhumana ngocingo siqhuba ukutshalwa kwezimali ekusebenzeni ekhaya, futhi abathengi bazama ukwenza ukuvala isivalo kwamukeleke kakhudlwana ngokuthenga izinto zikagesi ezithengwayo ezifana ne-TVS, izinto ezisetshenziswayo zasekhishini ezincane, imikhiqizo yokufaneleka, ama-smartphone, namathebulethi.Lezi zinguquko, kuhlanganiswe nomthelela we-bullwhip, zinomthelela wesikhathi eside kuhlu lwezimpahla zikagesi eminyakeni ezayo.

Imboni ye-elekthronikhi ayiyona into engaziwa emijikelezweni ye-boom-bust, kepha ubhubhane lwe-coronavirus luyisigameko esingakaze sibonwe, futhi noma nezindlela ezinhle zokubikezela nezindlela zokuphatha i-yokusungula, imboni ayikulungiselele kahle ukuphazamiseka kokuhlinzekwa kanye nokushoda okukhulu okuyisisekelo.Ngokubuka kwe-PS Subramaniam, uzakwethu we-Kearney's Strategic Operations and Performance Practice, isidingo esiqhubekayo samabhethri emoto kagesi nama-AI chips singaholela kumjikelezo "we-boom-bust" ofanayo.

2. Imboni yezogesi kufanele ikunqobe kanjani ukuntengantenga kwemboni?

· Beka phambili ukubikezela

Ukuziphatha koku-oda ku-supply chain ukuhlangabezana nesidingo sesikhathi esizayo, futhi ukunemba kwakho ngokuvamile kuncike ekunembeni kwesibikezelo.Namuhla, "ukwabelana ngedatha" ochungechungeni lokuhlinzeka ngogesi kuthuthukile, futhi amathuluzi afana nobuhlakani bokwenziwa (AI) nokufunda ngomshini (ML) ayizinsiza ezinhle kakhulu zokumbiwa kwedatha.Ukubikezela okungalungile kwesidingo kungaholela ekubekweni kwe-oda eliphansi kanye nentengo engafanele.Eqinisweni, izimpawu zokuqala ze-inventory eqile, njengoku-oda ngokweqile kwamakhasimende, zingasiza i-supply chain ukuthi ihlele (uma kune-overorder engxenyeni ethile ye-supply chain, kungase kuthathwe isixwayiso kusenesikhathi futhi kuthathwe izinyathelo ezifanele ukugwema okungenzeka. ukushoda kwesikhathi esizayo noma ukweqiwa kwempahla nezinye izinkinga Lesi sexwayiso sangaphambi kwesikhathi sivumela uchungechunge lokunikezela ukuthi luhlele kangcono ukukhiqizwa nokusatshalaliswa kwesikhathi esizayo ukuze kuhlangatshezwane nesidingo samakhasimende futhi kugwenywe ukulahlekelwa okungadingekile).

Ngokubikezela okungaguquguquki, uchungechunge lokuhlinzeka ngogesi lungasebenzisa imali “ekunciphiseni izindleko” zezinto, njengemikhiqizo yekhwalithi ephezulu, izisebenzi eziqeqeshiwe, kanye nokunemba okuthuthukisiwe koku-oda ngokuhlaziya amathrendi edatha, kunokuba nje akhe, aphathe, futhi ahlunge uhlu lwamagama.

· Yamukela ezishintshayo

Amaketanga amaningi okuhlinzeka manje enza izinguquko zedijithali.Ungase ucabange ukuthi imboni yezogesi ihamba phambili ekuguquleni idijithali, kodwa odokotela basaqhuba ukuhlanganiswa okungenazihibe kwamathuluzi okusiza abasebenzi namathuluzi okuqoqa idatha.Lobu buchwepheshe buvumela abahlanganyeli be-supply chain ukuthi bazi kabanzi ngalokho okuzophelelwa yisikhathi.

Amaketanga okunikezwa kukagesi adinga ukuhlunga ngokusungula okugcwele ngokweqile, futhi "ukuphelelwa yisikhathi okuhleliwe" ekukhiqizeni kwezimboni kungathatha izingxenye kanye nemikhiqizo eqediwe ngaphandle kwemakethe, noma ngabe iyintsha sha.Ngezitaki zokuzenzakalela nobuchwepheshe obukhaliphile, abaphathi bangathola ulwazi olusheshayo lokuthi yiziphi izingxenye nemikhiqizo ephumayo ekuphileni, okusiza abadlali kulo lonke uchungechunge lokunikezela bagcine ukubonakala okungaguquki.Yebo, ukusetshenziswa kwamarobhothi ukuskena nokuhlukanisa uhlu lwezimpahla ezinqolobaneni kuzophinde kuqongelele izindleko zokubamba izinto.

· Gxila ezintweni eziza kuqala kumakhasimende

Amaketanga okuhlinzeka kufanele acabange "ukuthi angabikezela kanjani ngokunembile isidingo ngokubikezela okwengeziwe kanye nokuqonda kwamakhasimende."Kungakhathaliseki ukuthi izisebenzi ezithengayo noma abaphathi, abadlali bochungechungeni lokunikezela badinga ukuhlaziya amathrendi amaningi futhi bathole ukuxhumana phakathi kwamathrendi ahlukene.

Ngokwesibonelo, ukwehla kwamandla emali kushintsha indlela abantu banamuhla abathenga ngayo.Abantu abazimisele kangako ukuthenga izinto ezibizayo, futhi imikhiqizo ye-elekthronikhi ivame ukuba nenani eliphakeme.Singalulindela kanjani lolu shintsho kusenesikhathi?Kulokhu, isibikezelo sempilo yezomnotho kazwelonke singase sibe ireferensi enhle, futhi okunye ukucatshangelwa kusekelwe kuzitayela zenani.

I-Old Navy, isibonelo, yabona ukuthi yayigcwele ngokweqile lapho iqala ukwenza osayizi abahlanganisayo nezinto eziza kuqala kumakhasimende ngaphandle kwemboni engqondweni - ukuhlukahluka, ukulingana, nokufakwa - kodwa ngaphandle kwedatha yokuthengisa ehambisana nosayizi abasha ukuyisekela.Nakuba ukuthutha kwakunenhloso enhle, kwagcina kwenze izingubo zingadayiswa futhi zidale imfucuza eminingi.

Imboni yezogesi ingafunda ezibonelweni ezingenhla ukuze icabangele ukuthi amakhasimende azimisele yini ukukhokha okwengeziwe ngemikhiqizo esimeme kumongo wokugxila emhlabeni jikelele ekuzinzeni.Ingabe ikhona idatha etholakalayo yokwazisa izinqumo zobuholi obuphezulu?

· Nqoba i-inventory overhang

Ngaphezu kwalokho, uKearney uphinde wabala uchungechunge lwezenzo zesikhathi esifushane nezesikhathi eside izinkampani ezingase zizithathe ukuze kunqandwe ukukhula kwe-inventory kanye nokulungisa amazinga wokusungula:

Izenzo zakamuva:

Sungula i-inventory “war room”;

Ukubonakala kwe-inventory okuthuthukisiwe (ngaphakathi nangaphandle);

Yehlisa izinto ezingenayo (khansela/khansela ama-oda);

Ukususa i-inventory eyeqile nesiphelelwe yisikhathi (ukubuyisela kubahlinzeki, ukuthengisela abaphakathi);

Xoxisana namakhasimende ukuze udlulisele i-inventory eyeqile/uthole ukukhokhelwa kwemali.

Isenzo sesikhathi eside:

Ukuqinisa amamodeli okusebenza, okuhlanganisa nokugqugquzela imali yokusebenza;

Setha kabusha imingcele yokuhlela;

Thuthukisa ikhono lokubikezela;

Shayela ukukhula kokuthengisa;

Ukuguqulwa kwamanethiwekhi okuhlinzeka, okukhiqiza kanye nokusabalalisa.

Kafushane, uhlu lwamagama oludlulele lwe-supply chain lunganciphisa intengo yezingxenye namathuluzi, okungahambisani nebhizinisi eliqhubekayo labahlinzeki bezingxenye nabakhiqizi bemikhiqizo, nokwabelana ngedatha okuthuthukisiwe kanye nokulinganisa amasignali adingekayo kungazuzisa yonke i-electronic ecosystem.


Isikhathi sokuthumela: Dec-26-2023